Services

Integrated marketing is the practice of developing a complementary approach among online and offline marketing programs for maximum consistency and effect.

An integrated marketing program comprises all customer touchpoints: web, email, SMS, direct, telemarketing, events, public relations, and advertising. Close integration ensures that the programs not only complement but augment one another to move the customer through the engagement cycle.

Colechurch can work with your organization to provide the following services:

• Integrated marketing program development
• Marketing communications evaluations
• Integrated fundraising
• Overall internet strategy development
• Online community vendor selection and management
• Program evaluations and roadmaps

Colechurch has existing partnerships with communications and web development firms for organizations seeking expanded service offerings.

Want to build it yourself? We can work with your in-house teams on execution and ongoing maintenance.